Screaming Yellow Zonkers ☜ 

I trace my love for graphic design and typography back to my childhood when I would accompany my mother on grocery shopping trips. I was captivated by the visually striking packaging on the store shelves and this Zonkers box, designed by Rollin Binzer, made a particularly strong impression on me. It was one of the first times I can recall being aware of the power of a great composition, and I coveted the box for its aesthetic appeal as much as its contents. Lincoln Snacks, c. 1970.

The hero typeface here appears to be a slightly condensed version of Milton Glaser’s classic Babyteeth. I’m thrilled to have finally found an official digital (non-condensed) version made available by P22 Type Foundry in collaboration with Mr. Glaser before his passing in 2020. You can find it here. P22 has also revived Glaser’s Babyfat, Kitchen, and Houdini.